Do you ASK for the sale (or just scatter breadcrumbs)?

Hazel Butters/ December 6, 2017

Are you comfortable to ask for the sale? This is a common problem. You have an amazing product, service, skill or expertise to share with your prospects. You speaking with relevant prospects.  But do you then move the conversation to the point where you ask for the sale – or do you just leave breadcrumbs, and almost expect the prospect

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Sales Hacker: Closing enterprise sales

Hazel Butters/ October 24, 2017

Recently I was a speaker at Sales Hacker 2017 where I presented alongside Adobe, Vidyard and Ericsson on: ‘How to Close an Enterprise Sale.’ There are many things that you can say about enterprise selling. It’s complex, with many moving parts, is a team sport, it demands understanding of different perspectives and motives, and requires a willingness to work with

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Crowdfunding: a very human approach

Hazel Butters/ October 10, 2017

Crowdfunding is a powerful tool. It unlocks opportunities, enables news products to reach interested buyers, solves problems, drives business models, and creates customers, supporters and fans. Crowdfunding is a very human way of doing business. As with crowdsourcing, the notion of sharing concepts to collect ideas or to solve a problem is a very human behavior. We all instinctively know that

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Crowdfunding: ‘Yay!’ and ‘Eek!’

Hazel Butters/ October 9, 2017

Rewards-based crowdfunding ( think Kickstarter or Indiegogo) offers a fresh avenue for raising funds and gaining visibility. As with any first step on a path with so much potential, there are plenty of things to be excited about, but also things that may scare you a little. Here’s a short summary of some of the ups and downs, or the YAYs!

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Crowdfunding caution: Throwing your idea to the crowd before testing

Hazel Butters/ October 6, 2017

A note about crowdfunding campaign testing. Crowdfunding concepts can be wonderful things that seize moments, spark imaginations and capture the zeitgeist. But let’s face it, they can also be flawed imaginings that miss the mark, fail to float and sink without trace. One of the pitfalls of crowdfunding can be that many of these ideas – wonderful or otherwise – are

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Why crowdfunding campaigns fail – some thoughts

Hazel Butters/ October 5, 2017

We help entrepreneurs and businesses to ask for the sale, which can take many forms – including crowdfunding. Over the years, we’ve worked on reward- and donation-based crowdfunding campaigns, to secure crowdsourced funds in campaigns that have raised between $70,000 to $359,000 on platforms such as Kickstarter and Indiegogo. There’s a huge number of pieces that contribute to a successful

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