Rewards-based crowdfunding ( think Kickstarter or Indiegogo) offers a fresh avenue for raising funds and gaining visibility. As with any first step on a path with so much potential, there are plenty of things to be excited about, but also things that may scare you a little. Here’s a short summary of some of the ups and downs, or the YAYs!
A note about crowdfunding campaign testing. Crowdfunding concepts can be wonderful things that seize moments, spark imaginations and capture the zeitgeist. But let’s face it, they can also be flawed imaginings that miss the mark, fail to float and sink without trace. One of the pitfalls of crowdfunding can be that many of these ideas – wonderful or otherwise – are
We help entrepreneurs and businesses to ask for the sale, which can take many forms – including crowdfunding. Over the years, we’ve worked on reward- and donation-based crowdfunding campaigns, to secure crowdsourced funds in campaigns that have raised between $70,000 to $359,000 on platforms such as Kickstarter and Indiegogo. There’s a huge number of pieces that contribute to a successful
“But we can’t afford Gartner and steak dinners,” a tech startup founder said to me at one of our Increase Sales (Fast) as a Startup workshops. If you’re a startup, you need to think differently about how you prospect and sell. This is especially true if you are from a corporate technology background and always think about tradeshows with a
This week we had the pleasure to run one of our Increase Sales (Fast) as a Startup events in Canopy City’s new (I say new, it’s been almost six months) space just outside Union Square at the Ames Business Park. The workshop was very well received with lots of questions and engagement, plus a fabulous series of thank yous and “aha”
When working on sales mapping with technology businesses, we frequently find a common ‘slow point’ within the sales process: the sales demo. If you sell a technical product, you need to give the prospect an initial “glimpse under the hood” but you don’t want to make it so self-serving that even getting prospects to agree and engage becomes a sales bottleneck.