The no-brainer of competitive intelligence to win sales (your own team)

Hazel Butters/ May 27, 2020

I was once talking with a VP of Sales about their quarter, and they shook their head and said: “We were surprised to lose a deal to that competitor.” Yes, sometimes you can lose deals in unexpected ways and to unforeseen competitors. But in many cases, it’s a poor excuse to be “surprised” by competitors. It’s the result of one

Read More

New CI London workshop: Thursday 25 April

Hazel Butters/ March 6, 2019

On April 25 we are going to be running our next Competitive Intelligence (CI) workshop in London. This is a one-day practical workshop for B2B technology vendors on how to gather, analyse and apply competitive intelligence (CI). During this intensive one-day workshop we will share insights, ideas, worksheets, resources and practical methods to launch, boost or fine-tune a Competitive Intelligence function. You

Read More