The no-brainer of competitive intelligence to win sales (your own team)

Hazel Butters/ May 27, 2020

I was once talking with a VP of Sales about their quarter, and they shook their head and said: “We were surprised to lose a deal to that competitor.” Yes, sometimes you can lose deals in unexpected ways and to unforeseen competitors. But in many cases, it’s a poor excuse to be “surprised” by competitors. It’s the result of one

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Feeling fed up with your business?

Hazel Butters/ April 25, 2020

– There’s something nearby that can help A quick caveat: I know I’m lucky. I’m safe at home, don’t work on the front line, and my family is healthy. I’ve worked for myself since 2003 and can work from anywhere. I’m thankful for these things and for the selfless individuals who keep us safe. But I admit five weeks (to

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How’s your sales mindset?

Hazel Butters/ April 19, 2020

In a previous post, I wrote about how it’s not business as usual, but it’s crucial to take action to bring money into your business, i.e., spend time on sales. Over years of working in outbound sales, I’ve seen a lot of with entrepreneurs and business owners with negative thoughts about sales. Sometimes people put sales on too high of

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Sales time: Want to increase sales? Add sales to your schedule

Hazel Butters/ September 2, 2019

If you’re a business owner or entrepreneur, this scenario may be familiar: you work long days, perhaps 8, 10 or 12+ hour-days, with a never-ending to-do list. You spin so many plates it can feel relentless, and yet at the end of the month or quarter you find yourself in need of more sales and to increase sales. When we’re

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Make the world your oyster: Change your view of outbound sales

Hazel Butters/ August 24, 2019

There are lots of negative stereotypes around sales. These stereotypes — portraying the practice of sales as a manipulating activity — are prevalent, and can be deep-rooted. It’s why many entrepreneurs see sales in the an unfortunate light. The result? They don’t practice consistent outbound sales activities. If you want your business to grow, you need to shift your thoughts on sales.

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New event: Boston outbound sales workshop

Hazel Butters/ August 22, 2019

We’re excited to announce that we are running our next outbound sales workshop – and it’s really hands-on. During the workshop we will work with you to DRAFT your ideal sales conversations, ways to open cold calls, talking points to use with prospects.  We then work with you to IDENTIFY prospects you can call. Then (drum roll) we work with you

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