When working on sales mapping with technology businesses, we frequently find a common ‘slow point’ within the sales process: the sales demo. If you sell a technical product, you need to give the prospect an initial “glimpse under the hood” but you don’t want to make it so self-serving that even getting prospects to agree and engage becomes a sales bottleneck.
A quick word about acronyms and abbreviations. As a team committed to helping entrepreneurs, startups and corporations to adore the sales process, we work with a range of technology companies [editor’s sidenote: acronyms and abbreviations are be no means exclusive to the technology realm]. One of the toughest but most important skills in communicating the benefits technology is the ability
“It’s hard to accept dinosaurs as a success when they are all dead” – Robert T Bakker, The Dinosaur Heresies If I stray away from technology I can never stay away for very long. There’s a multitude of technology companies that enthuse me day-to-day, but Digital Equipment Corporation was my original inspiration. Digital Equipment Corporation, or DEC, was the first