Upcoming workshops and training

Competitive Intelligence for B2B Tech Vendors – London, 22 February 

Holborn, London – Friday, February 22. More details and registration. 

A one-day practical workshop on how to gather, analyse and apply competitive intelligence
(CI) for companies in innovative, technology-driven markets including software, IT and web services – with content that covers the competitive speed, nuances and breadth typical of these markets.

During this intensive one-day workshop we will share insights, ideas, worksheets, resources and practical methods to launch, boost or fine-tune a competitive intelligence function. You will learn how to identify CI sources, collect and process data, and systematically distill information to gain competitive advantage.

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How to Sell B2B Technology to Corporates

An intensive one-day B2B technology sales workshop in Cambridge, MA on Thursday, April 4 in Cambridge, MA