In a previous post, I wrote about how it’s not business as usual, but it’s crucial to take action to bring money into your business, i.e., spend time on sales.
Over years of working in outbound sales, I’ve seen a lot of with entrepreneurs and business owners with negative thoughts about sales.
Sometimes people put sales on too high of a pedestal (it’s something they think they can’t do) or too low (it’s something they won’t do). When either scenario happens, it results in little or no sales action, followed by a self-fulfilling-prophecy of little-or-no sales.
The truth is that selling is more innate and genuine to human beings than most people appreciate. It’s the ability to serve someone with something of value and is the exchange of that value. You come from a place of service and solve a problem, provide a product, perform a service, or share a skill, and are paid in return. It’s that simple.
It’s hard to sell in several situations: If you don’t like your product or service. Or you don’t feel your offering has a value to your customers, or can’t solve the identified problem. Although the hardest situation in which to sell is if you never try – as Wayne Gretzky famously said: “You miss 100% of the shots you never take.”
If you feel negative about sales, it will have an effect on your sales process. Your prospects will detect it, your marketing and promotion will feel ‘off,’ plus you won’t enjoy it, so will avoid it.
That’s why it’s essential to have a healthy sales mindset.
Remember sales is not manipulation or hounding someone to buy something they don’t need. It’s about being clear on the problem you solve or the opportunity you help people realize, knowing who you can help, and having sales conversations with them.
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