Tag Archives: analyst relations

Analyst Relations (AR): Getting your ducks in a row

Hazel Butters/ June 11, 2021

If you’re a technology vendor that’s about to embark on, or plan to update, your Analyst Relations program, check out our free checklist to ensure you have your ducks in a row.   Here are some of the highlights (email us for the whole checklist): An AR calendar. Analyst Relations can feel like a fire hose, with periods where the AR teams,

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Lack of transparency is damaging your Analyst Relations program

Hazel Butters/ May 27, 2021

Do you have an Analyst Relations program to engage with industry analysts? Industry analysts, such as Gartner, Forrester, 451 Research and dozens of other firms, are influencers that can’t be overlooked by B2B technology companies. They play a key role to help end users – who could be spending tens, thousands, or millions of dollars – to navigate complex solutions, evaluate

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