Tag Archives: B2B sales process

Your B2B sales process and the need for a sales methodology

Hazel Butters/ July 5, 2021

One of my favorite topics to speak and write about is the sales process (and why you need to audit it – here’s an article I wrote for Sales Hacker), and sales methodologies. First, let’s get clear on the difference between the sales process and a sales methodology.   The sales process is the flow and steps your ideal prospect would take

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Want more enterprise technology sales? Document your sales process

Hazel Butters/ February 1, 2018

On a basic level sales is simple: identify a problem you solve, find people with that problem (and money), work with them and solve their problem, collect payment. Simple eh? In the real world this journey is less simple. Especially if you sell a complex B2B product, such as technology. When selling enterprise technology you need to sell business impact

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