Tag Archives: competitive intelligence

Planning and reporting in Competitive Intelligence (CI)

Hazel Butters/ April 6, 2021

Competitive Intelligence (CI) professionals need to make a lot of decisions: where to focus research, which competitors to analyze, the ways to effectively collect primary and secondary CI data, how to verify data sources, and the best method to share their findings and serve the business. The presentation of insights adds an extra layer of decisions with briefings, matrices, worksheets,

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The no-brainer of competitive intelligence to win sales (your own team)

Hazel Butters/ May 27, 2020

I was once talking with a VP of Sales about their quarter, and they shook their head and said: “We were surprised to lose a deal to that competitor.” Yes, sometimes you can lose deals in unexpected ways and to unforeseen competitors. But in many cases, it’s a poor excuse to be “surprised” by competitors. It’s the result of one

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Some common myths about competitive intelligence

Hazel Butters/ September 9, 2019

The first rule of business, is to stay in business. So undeniably true. However strong your vision, sense of mission, passion and hard work, your business doesn’t operate in a vacuum. You must plan your strategy, and be prepared to operate and react to circumstances that impact your business. This means that you need to be aware of any changes

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New CI London workshop: Thursday 25 April

Hazel Butters/ March 6, 2019

On April 25 we are going to be running our next Competitive Intelligence (CI) workshop in London. This is a one-day practical workshop for B2B technology vendors on how to gather, analyse and apply competitive intelligence (CI). During this intensive one-day workshop we will share insights, ideas, worksheets, resources and practical methods to launch, boost or fine-tune a Competitive Intelligence function. You

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