Crowdfunding caution: Throwing your idea to the crowd before testing

Hazel Butters/ October 6, 2017

A note about crowdfunding campaign testing. Crowdfunding concepts can be wonderful things that seize moments, spark imaginations and capture the zeitgeist. But let’s face it, they can also be flawed imaginings that miss the mark, fail to float and sink without trace. One of the pitfalls of crowdfunding can be that many of these ideas – wonderful or otherwise – are

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