Crowdfunding: ‘Yay!’ and ‘Eek!’

Hazel Butters/ October 9, 2017

Rewards-based crowdfunding ( think Kickstarter or Indiegogo) offers a fresh avenue for raising funds and gaining visibility. As with any first step on a path with so much potential, there are plenty of things to be excited about, but also things that may scare you a little. Here’s a short summary of some of the ups and downs, or the YAYs!

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Crowdfunding caution: Throwing your idea to the crowd before testing

Hazel Butters/ October 6, 2017

A note about crowdfunding campaign testing. Crowdfunding concepts can be wonderful things that seize moments, spark imaginations and capture the zeitgeist. But let’s face it, they can also be flawed imaginings that miss the mark, fail to float and sink without trace. One of the pitfalls of crowdfunding can be that many of these ideas – wonderful or otherwise – are

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Why crowdfunding campaigns fail – some thoughts

Hazel Butters/ October 5, 2017

We help entrepreneurs and businesses to ask for the sale, which can take many forms – including crowdfunding. Over the years, we’ve worked on reward- and donation-based crowdfunding campaigns, to secure crowdsourced funds in campaigns that have raised between $70,000 to $359,000 on platforms such as Kickstarter and Indiegogo. There’s a huge number of pieces that contribute to a successful

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