Crowdfunding: ‘Yay!’ and ‘Eek!’

Hazel Butters/ October 9, 2017

Rewards-based crowdfunding ( think Kickstarter or Indiegogo) offers a fresh avenue for raising funds and gaining visibility. As with any first step on a path with so much potential, there are plenty of things to be excited about, but also things that may scare you a little. Here’s a short summary of some of the ups and downs, or the YAYs!

Read More

Why crowdfunding campaigns fail – some thoughts

Hazel Butters/ October 5, 2017

We help entrepreneurs and businesses to ask for the sale, which can take many forms – including crowdfunding. Over the years, we’ve worked on reward- and donation-based crowdfunding campaigns, to secure crowdsourced funds in campaigns that have raised between $70,000 to $359,000 on platforms such as Kickstarter and Indiegogo. There’s a huge number of pieces that contribute to a successful

Read More