Tag Archives: sales enablement

Planning and reporting in Competitive Intelligence (CI)

Hazel Butters/ April 6, 2021

Competitive Intelligence (CI) professionals need to make a lot of decisions: where to focus research, which competitors to analyze, the ways to effectively collect primary and secondary CI data, how to verify data sources, and the best method to share their findings and serve the business. The presentation of insights adds an extra layer of decisions with briefings, matrices, worksheets,

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