In a previous post, I wrote about how it’s not business as usual, but it’s crucial to take action to bring money into your business, i.e., spend time on sales. Over years of working in outbound sales, I’ve seen a lot of with entrepreneurs and business owners with negative thoughts about sales. Sometimes people put sales on too high of
There are lots of negative stereotypes around sales. These stereotypes — portraying the practice of sales as a manipulating activity — are prevalent, and can be deep-rooted. It’s why many entrepreneurs see sales in the an unfortunate light. The result? They don’t practice consistent outbound sales activities. If you want your business to grow, you need to shift your thoughts on sales.