Tag Archives: sales

New event: Boston outbound sales workshop

Hazel Butters/ August 22, 2019

We’re excited to announce that we are running our next outbound sales workshop – and it’s really hands-on. During the workshop we will work with you to DRAFT your ideal sales conversations, ways to open cold calls, talking points to use with prospects.  We then work with you to IDENTIFY prospects you can call. Then (drum roll) we work with you

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Your vision (and why it’s important to your sales)

Hazel Butters/ March 2, 2019

If you’re a founder, why did you create your business? What was your “a-ha” moment, or did you have a vision statement, “I want to create that,” “I want to change that,” or “I want to do that in a new way?” The “why” is important because it’s the motivation behind and future direction of your business. It’s the fuel.

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Quick message from a red phone box booth… (pick up the phone)

Hazel Butters/ December 14, 2018

Looking for more sales into your business? You need to overcome resistance, fear and avoidance of the telephone – not sure where to start? How to find decision makers? What to say to gatekeepers? How to navigate comments such as “just send us an email”? Not sure if you should leave voicemails? What to say to a decision maker? Join

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Sales, stress and time: You don’t milk cows

Hazel Butters/ February 17, 2018

Are you an entrepreneur? Is your mind busy? Are you worried about what to work on next? Spending too much time working? Or not spending enough time working on the right things and feel like you are constantly working without results? Or maybe you’re so overwhelmed by what you want your business to be compared to where it is now

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To demo, or not to demo, that is the sales question

Hazel Butters/ July 5, 2017

  When working on sales mapping with technology businesses, we frequently find a common ‘slow point’ within the sales process: the sales demo. If you sell a technical product, you need to give the prospect an initial “glimpse under the hood” but you don’t want to make it so self-serving that even getting prospects to agree and engage becomes a sales bottleneck.

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