Half-Day Industry Analyst Workshop

How to Plan and RUN A SUCCESSFUL Analyst Relations Program

WEDNESDAY | FEBRUARY 9 | 9am-1pm ET [Virtual: on Zoom]

Want better RESULTS with industry analysts?

If you’d like to have better industry analyst relationships, visibility, and results then join us for this half-day practical workshop on how to develop, plan, and run an industry analyst relations (AR) program.

This hands-on workshop is for B2B marketers that want their organizations to increase focus and results with industry analysts. It will highlight how to structure and run an AR program, including ways to build collaborative relationships with these key influencers, gain awareness, and create visibility in analyst reports, handle competitive reports such as Waves and Magic Quadrants, and gain visibility with analysts who steer prospects’ buying decisions.

Run by Hazel Butters, who has worked with technology companies for twenty years, including global software houses such as IBM, Oracle, Adobe, and Siemens, alongside hundreds of startups, this half-day intensive workshop is designed to kickstart new AR plans, or reinvigorate AR strategies that are not producing intended results, positioning, or visibility.

During this intensive and practical workshop we will share insights, ideas, worksheets, resources and practical methods to uncover, connect, inform, and work with industry analysts.

You will learn…

Who is this workshop for?

 Early bird ricing available until Jan 21: $397 per person (full price: $497). Includes training, worksheets, and resources 


This hands-on workshop will share practical and useful resources, advice, and content to help design, revive, or launch an AR program.


February 9: 9am- 1pm ET

The agenda will cover: