The first rule of business is to stay in business.
To do that you need sales.
We help B2B technology vendors and innovative startups to increase their sales. We do this via tailored, high-impact marketing campaigns, industry analyst relations programs, win/loss analyses, and sales enablement tools such as sales playbooks and competitor battlecards.
Our experience includes working with Adobe, Dell, IBM, Oracle Corporation, MIT, Thomson Reuters, SAI Global, and hundreds of innovative startups.
What our clients say
“We worked with Prompt on a range of sales enablement initiatives. Prompt’s engagement style & professionalism, deliverables and impact it made to our field sales team were immeasurable. The assets we now have in place, built by Prompt, are now the standard of output we will take forward into the business.”
– Colin Campbell, Global Head of Marketing, SAI Global
“Having worked in several high growth start ups I have employed Hazel and Prompt on a number of occasions. They can grasp and articulate complex products and industries and create a compelling proposition to stimulate audience interest. I would recommend Prompt to any company looking to increase reach, launch a new business or enter a new market.”
– Paul Johns, CMO Complinet (CA), Orchestria, Thomson Reuters
“Prompt worked with us, and gave us valuable advice. The Prompt team has a strong process, works methodically, and delivers results. Prompt was instrumental in a wide variety of inquiries and sales. The results have been both prolific and business meaningful for us. We’ve gotten a lot of business because of our work with Prompt. We highly recommend Prompt – especially for young and fast growing startups. But also for any innovative companies.”
– Mitch Rosenberg, Co-Founder, KinderLab Robotics
“We were immediately impressed with Prompt’s ability to grasp and communicate complicated technology products and company offerings as well as their ability to interface with our executive team. Prompt delivered immediate high impact results.”
– Sham Sao, CMO, Virtual Computer/Citrix
Outbound Sales Blog
Writing in an active voice rather than a passive voice is actually a choice, not a strict grammatical rule. But if you’ve ever worked as a journalist or short-form writer, or undergone fast-track media training, you could easily get the impression that passive is simply bad form. In its most basic sense, an active voice focuses on a subject performing an
Do you have an Analyst Relations program to engage with industry analysts? Industry analysts, such as Gartner, Forrester, 451 Research and dozens of other firms, are influencers that can’t be overlooked by B2B technology companies. They play a key role to help end users – who could be spending tens, thousands, or millions of dollars – to navigate complex solutions, evaluate
I was once talking with a VP of Sales about their quarter, and they shook their head and said: “We were surprised to lose a deal to that competitor.” Yes, sometimes you can lose deals in unexpected ways and to unforeseen competitors. But in many cases, it’s a poor excuse to be “surprised” by competitors. It’s the result of one