Sales enablement, competitive intelligence, and analyst relations for B2B technology vendors 

Logo splash. Prompt's client experience includes IBM, Oracle, Dell, Adobe, MIT, Thompson Reuters

We help B2B technology brands to increase visibility, marketing effectiveness, and sales. With almost two decades’ experience in B2B technology markets, key verticals, working with vendors targeting prospects on both sides of the Atlantic, Prompt helps B2B vendors to communicate effectively and authentically with influencers, prospects and audiences through copywriting, public relations, and social media.

Our sales enablement team creates real-world tools that help BDMs and sales teams including win/loss reports, SFDC analysis, sales playbooks, and competitor battlecards.

Our experience includes working with Adobe, Dell, FICO, IBM, Oracle Corporation, MIT, Thomson Reuters, SAI Global, and hundreds of innovative startups.

Need to increase visibility and sales pace – and to save time, budget and stress? Let’s talk.

 

Analyst Relations

Industry analysts educate and advise end users – potentially spending tens of thousands, or millions, of dollars – on IT strategies, vendor technologies, solutions, and applications. We design, launch, and manage AR programs to ensure our clients have a central analyst database, a detailed AR calendar, and scheduled analyst briefings and meetings.

Sales Enablement 

Do you have case studies?  Responses ready for RFP opportunities? Competitor battlecards? Sales playbooks? 

We help our clients to be ready for sales, so they have the right sales enablement tools at the right time.  So their sales teams have the information and resources at the right point in the sales cycle.

What our clients say

colin-campbell, SAI Global

“We worked with Prompt on a range of sales enablement initiatives. Prompt’s engagement style & professionalism, deliverables and impact it made to our field sales team were immeasurable. The assets we now have in place, built by Prompt, are now the standard of output we will take forward into the business.”

– Colin Campbell, Global Head of Marketing, SAI Global


Paul Johns, Thomson Reuters

“Having worked in several high growth start ups I have employed Hazel and Prompt on a number of occasions. They can grasp and articulate complex products and industries and create a compelling proposition to stimulate audience interest. I would recommend Prompt to any company looking to increase reach, launch a new business or enter a new market.”

– Paul Johns, CMO Complinet (CA), Orchestria, Thomson Reuters


Mitch Rosenberg, KinderLab Robotics

“Prompt worked with us, and gave us valuable advice. The Prompt team has a strong process, works methodically, and delivers results. Prompt was instrumental in a wide variety of inquiries and sales. The results have been both prolific and business meaningful for us. We’ve gotten a lot of business because of our work with Prompt. We highly recommend Prompt – especially for young and fast growing startups. But also for any innovative companies.”

– Mitch Rosenberg, Co-Founder, KinderLab Robotics


Sham Sao, Virtual Computer, Citrix

“We were immediately impressed with Prompt’s ability to grasp and communicate complicated technology products and company offerings as well as their ability to interface with our executive team. Prompt delivered immediate high impact results.”

– Sham Sao, CMO, Virtual Computer/Citrix

Outbound Sales Blog

Start with Analyst Relations
Analyst Relations

Analyst Relations: Where to start if you’re a startup

If you’re a technology company, it’s hard to ignore industry analysts. Analysts watch the market, write about it, advise prospects on solutions to include in shortlists, and guide large companies as they evaluate technologies. Building relationships and visibility with analysts has additional challenges for startups, as they lack the AR budgets, headcount,  resources, turnover, and the namecheck recognition of larger,

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Analyst Relations Inquiry calls
Analyst Relations

Analyst Relations: Making the most of analyst inquiries

A meeting isn’t just a meeting in the AR world.  There are briefings, advisories, and inquiries – plus a whole slew of other meetings during the process behind competitive reports such as Forrester Waves and Gartner’s Magic Quadrants.   We’re going to be covering each of these meeting types, but today we’re covering inquires and how to make the most

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Sales methodology
Sales

Your B2B sales process and the need for a sales methodology

One of my favorite topics to speak and write about is the sales process (and why you need to audit it – here’s an article I wrote for Sales Hacker), and sales methodologies. First, let’s get clear on the difference between the sales process and a sales methodology.   The sales process is the flow and steps your ideal prospect would take

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