Lack of transparency is damaging your Analyst Relations program

Hazel Butters/ August 11, 2020

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Do you have an Analyst Relations program to engage with industry analysts? Industry analysts, such as Gartner, Forrester, 451 Research and dozens of other firms, are influencers that can’t be overlooked by B2B technology companies. They play a key role to help end users – who could be spending tens, thousands, or millions of dollars – to navigate complex solutions, evaluate

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How’s your sales mindset?

Hazel Butters/ April 19, 2020

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In a previous post, I wrote about how it’s not business as usual, but it’s crucial to take action to bring money into your business, i.e., spend time on sales. Over years of working in outbound sales, I’ve seen a lot of with entrepreneurs and business owners with negative thoughts about sales. Sometimes people put sales on too high of

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The no-brainer of competitive intelligence to win sales (your own team)

Hazel Butters/ May 27, 2020

I was once talking with a VP of Sales about their quarter, and they shook their head and said: “We were surprised to lose a deal to that competitor.” Yes, sometimes you can lose deals in unexpected ways and to unforeseen competitors. But in many cases, it’s a poor excuse to be “surprised” by competitors. It’s the result of one

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Feeling fed up with your business?

Hazel Butters/ April 25, 2020

– There’s something nearby that can help A quick caveat: I know I’m lucky. I’m safe at home, don’t work on the front line, and my family is healthy. I’ve worked for myself since 2003 and can work from anywhere. I’m thankful for these things and for the selfless individuals who keep us safe. But I admit five weeks (to

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Some common myths about competitive intelligence

Hazel Butters/ September 9, 2019

The first rule of business, is to stay in business. So undeniably true. However strong your vision, sense of mission, passion and hard work, your business doesn’t operate in a vacuum. You must plan your strategy, and be prepared to operate and react to circumstances that impact your business. This means that you need to be aware of any changes

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